Reverso

Honored to be part of the Made of Makers family by Jaeger-LeCoultre.
Inspired by the architectural identity of New York and the Maison’s strong Art Deco heritage,
I created a bespoke signature alphabet for La Grande Maison: the 1931 Alphabet.
This new typeface embodies the Maison’s values of creativity, precision and expertise.
The alphabet and ornamental designs have been applied to a number of different applications,
from a golden typographical sculptures to golden Christmas trees, window displays, chocolates,…

Client: Jaeger-LeCoultre
Year: 2022
Country: Worldwide