Biography

Alex Trochut was born in 1981 in Barcelona, Spain. After completing his studies at Elisava Escola Superior de Disseny, Alex established his own design studio in Barcelona before relocating to New York City. Through his design, illustration and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style.

For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression.

Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas, The Rolling Stones, Katy Perry, BBC, Coca-Cola, Pepsi, The Guardian, The New York Times, Time Magazine and many others. Alex’s work has been internationally recognized, appearing in in exhibitions and publications worldwide. He has given talks and been honored by the Art Directors Club––including being named a 2008 Young Gun––the Type Directors Club, and the Creative Review, among others. His monograph, More Is More, explores his working methodologies and influences and was published in 2011.

Alex currently lives and works in Brooklyn.

Some more info about me:

Check my personal project Binary Prints:

My Classes:

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Clients

Alex has worked across disciplines to bring to life design solutions tailored to meet the concerns of each client. Alex works collaboratively with a range of clients traversing music, fashion, editorial, and beyond: from developing a visual language for bands like The Rolling Stones, Arcade Fire and Vampire Weekend to expressively communicating a new product or direction for companies like Coca-Cola, Nike and British Airways to developing engaging editorial for publications like The New York Times, The Guardian and Esquire UK. With every new project, Alex fuses his aesthetic sensibility with a prescient cultural understanding to create distinctive designs, illustrations and typography.

Music

The Rolling Stones, Katy Perry, Caribou, Phish, James Murphy, Four Tet, Arctic Monkeys, Arcade Fire, Wiz Khalifa, Vampire Weekend, Sufjan Stevens, Manel, Damian Lazarus, Acid Pauli, Lucy, Rebolledo, Ellen Alien, Moderat, Alagoas.

Editorial

Penguin Classics, New York Times, The Guardian, Vanity Fair, V magazine, Wired, Washington Post, Etapes, Creative Review, Esquire, ESPN, GQ…

Advertising

Coca Cola, Nike, The Oscars, IBM, Johnnie Walker, Apple, Volkswagen, Toyota, Fiat, Seat, Audi, Adobe, Adidas, MTV, Pepsi, British Airways, Converse, Chivas, Absolut, The Economist, Fallon, BBH, Saatchi & Saatchi, Mother, JWT, TBWA, W+K, ING, Footlocker, MasterCard, Lays, Taco Bell,…

Fashion

M·A·C, Camper, Patagonia, 55DSL, Nixon, Sixpack, Top Shop, Ecko Enterprises, Lane Crawford, Puig Group,…

Lectures

Alex has spoken on his unique style of expressive typography at institutions and professional organizations around the world. His has spoken on the intersection of design and culture in public talks for the AIGA and the Art Directors Club and across Europe and Australia.

TypeCon 2017
Boston, USA

OFFF by Night 2016
Antwerp, Belgium

Design Mind 2015
Ciudad de Mexico, Mexico

Itch Festival 2015 
Ciudad de Guatemala, Guatemala

Typographics 2015 
Cooper Union, New York, USA

Type Directors Club 2015 
New York, USA

4GN 2014
Bogotá, Colombia

Design Thinkers 2013 
Toronto, Canada

Ma+go 2013
Lima, Peru

Grafitart 2013
Quito, Ecuador

Semi Permanent 2013
Oakland, New Zeland

Toffie Pop 2012 Design Olympics
Cape Twon, South Africa

OFFF 2012
Mexico DF, Mexico

OFFF 2011
Barcelona, Spain

TMDG 2009
Mar del Plata, Argentina

Mad in Spain 2009
Madrid, Spain

European Design Conference 
Zürich, Switzerland

Tipos Libres 2009 
Queretaro, Mexico

Type Directors Club 2009
New York, USA

AIGA NY 2009
New York, USA

3CIT Congreso Tipografico 2008
Valencia, Spain

OFFF 2008
Lisbon, Portugal

Semi Permanent
Sydney, Australia

Awards

Alex has been honored for his work in design and typography by industry pioneers like The Type Directors Club, Communication Arts and Graphis. In 2008, he was recognized for his inventive lettering style and was named an Art Directors Club Young Gun, honoring designers under 30. In 2014, Binary Prints was celebrated by the Creative Review with the coveted Best In Book Award in recognition of the inventive printing technique used to create day and night prints on a single page.

D&AD PRofessional Awards 2017
Wood Pencil  Trade Covers  2017

ADC Awards  2017
Bronze Cube

TDC Certificate of Excellence 2017
Book Jacket

58th Grammy Awards Nomination
Best Recording Packaging

Communication Arts 2016 Award of Excellence
Typography Packaging

Communication Arts 2016 Award of Excellence
Unpublished

CLIO Silver 2015
Print Technique Illustration

CLIO Bronze 2015
Print Technique Art Direction

Kinsale Silver 2015
Print Campaign

Kinsale Bronze 2015
Poster

Bronze Cannes Lion 2015
Press Campaign

Creative Review Annual
Best in Book 2013

Premio Gráffica
2013

Laus
Bronce 2013

Laus
Or 2008

Illustrative Berlin
Nomination 2009

D&AD
in Book Award 2009

Certificate of Excellence
TDC 56 2009

Communication Arts Illustration
2008

ADC Young Gun
2008

Graphic Poster
Gold 2008

Certificate of Excellence
TDC 2005

Exhibitions

Alex’s makes work that is concept-driven and exploratory. Without the constraints present in his solution-based design practice, his exhibitions are a space to address questions without the necessity of conclusive answers. Working in this way, Alex creates a dialogue with the work that allows for responsiveness and uncertainty in the making process so that the emotional may transcend the logical and meaning is left to interpretation. Alex’s process considers each project anew, creating an expression for each conceptual concern. By this working method, Alex eschews a trademark style or subject matter to create instead a distinctive and singular voice all his own. 

His work has been exhibited internationally at Colette, Paris, Kinfolk, New York, Sonar, Barcelona and Art Basel, among other spaces.

LETTERHOLIC
@ Type Directors Club, New York 2015

FINE LINE
@ Spectrum, Miami (Art Basel) 2014

THINK TWICE
@ Colette, Paris 2014

THINK TWICE
@ Kinfolk, Brooklyn 2014

BINARY PRINTS
@ Fabrica Moritz, Barcelona 2014

BINARY PRINTS
@ Sonar, Barcelona 2013

BINARY PRINTS
@ Elita, Milan 2013

BINARY PRINTS
@ Simple Things, Bristol, 2013

Trochut+Apparatu Vol.3
@ FTC, Barcelona, 2010

Trochut+Apparatu Vol.1
@ OtrasCosas, Barcelona, 2009

Press

Alex’s work has garnered international acclaim from independent design and culture magazines like I.D., New York, Grafik and Beautiful Decay to mass media news organizations like The New York Times, El Pais and la Vanguardia in Alex’s native Spain. Below you can find some on-line press articles.