Alex Trochut was born in 1981 in Barcelona, Spain. After completing his studies at Elisava Escola Superior de Disseny, Alex established his own design studio in Barcelona before relocating to New York City. Through his design, illustration and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style.
For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression.
Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas, The Rolling Stones, Katy Perry, BBC, Coca-Cola, Pepsi, The Guardian, The New York Times, Time Magazine and many others. Alex’s work has been internationally recognized, appearing in in exhibitions and publications worldwide. He has given talks and been honored by the Art Directors Club––including being named a 2008 Young Gun––the Type Directors Club, Creative Review, Cannes, Clio and D&AD among others. His monograph, More Is More, explores his working methodologies and influences and was published in 2011.
Alex currently lives and works in Brooklyn.
Some more info about me:
Check my personal project Binary Prints:
My Classes:
Developed by:
Alex has worked across disciplines to bring to life design solutions tailored to meet the concerns of each client. Alex works collaboratively with a range of clients traversing music, fashion, editorial, and beyond: from developing a visual language for bands like The Rolling Stones, Arcade Fire and Vampire Weekend to expressively communicating a new product or direction for companies like Coca-Cola, Nike and British Airways to developing engaging editorial for publications like The New York Times, The Guardian and Esquire UK. With every new project, Alex fuses his aesthetic sensibility with a prescient cultural understanding to create distinctive designs, illustrations and typography.
The Rolling Stones, Katy Perry, Caribou, Phish, James Murphy, Four Tet, Arctic Monkeys, Arcade Fire, Wiz Khalifa, Vampire Weekend, Sufjan Stevens, Manel, Damian Lazarus, Acid Pauli, Lucy, Rebolledo, Ellen Alien, Moderat, Alagoas, Kaitlyn Aurelia Smith, Noia, Joywave,
Penguin Classics, New York Times, The Guardian, Vanity Fair, V magazine, Wired, Washington Post, Etapes, Creative Review, Esquire, ESPN, GQ…
Coca Cola, Nike, Apple Music, The Oscars, IBM, Johnnie Walker, McDonalds, Volkswagen, Toyota, Fiat, Seat, Audi, Adobe, Adidas, MTV, Pepsi, British Airways, Converse, Chivas, Absolut, The Economist, Fallon, BBH, Saatchi & Saatchi, Mother, JWT, TBWA, W+K, ING, Footlocker, MasterCard, Lays, Taco Bell,…
M·A·C, Camper, Patagonia, 55DSL, Nixon, Sixpack, Top Shop, Ecko Enterprises, Lane Crawford, Puig Group,…
Alex has spoken on his unique style of expressive typography at institutions and professional organizations around the world. His has spoken on the intersection of design and culture in public talks for the AIGA and the Art Directors Club and across Europe and Australia.
LADFest 2020
Lima, Peru
Desayunos Domestika 2019
Mexico City, Mexico
Copa Domestika 2019
San José, Costa Rica
Blanc Festival 2018
Barcelona, Spain
Graphika Manila 2018
Manila, Phillipines
TypeCon 2017
Boston, USA
OFFF by Night 2016
Antwerp, Belgium
Design Mind 2015
Ciudad de Mexico, Mexico
Itch Festival 2015
Ciudad de Guatemala, Guatemala
Typographics 2015
Cooper Union, New York, USA
Type Directors Club 2015
New York, USA
4GN 2014
Bogotá, Colombia
Design Thinkers 2013
Toronto, Canada
Ma+go 2013
Lima, Peru
Grafitart 2013
Quito, Ecuador
Semi Permanent 2013
Oakland, New Zeland
Toffie Pop 2012 Design Olympics
Cape Twon, South Africa
OFFF 2012
Mexico DF, Mexico
OFFF 2011
Barcelona, Spain
TMDG 2009
Mar del Plata, Argentina
Mad in Spain 2009
Madrid, Spain
European Design Conference
Zürich, Switzerland
Tipos Libres 2009
Queretaro, Mexico
Type Directors Club 2009
New York, USA
AIGA NY 2009
New York, USA
3CIT Congreso Tipografico 2008
Valencia, Spain
OFFF 2008
Lisbon, Portugal
Semi Permanent
Sydney, Australia
Alex has been honored for his work in design and typography by industry pioneers like The Type Directors Club, Communication Arts and Graphis. In 2008, he was recognized for his inventive lettering style and was named an Art Directors Club Young Gun, honoring designers under 30. In 2014, Binary Prints was celebrated by the Creative Review with the coveted Best In Book Award in recognition of the inventive printing technique used to create day and night prints on a single page.
Cannes Lions 2018
Industry Craft / Outdoor (x6) Bronze
Cannes Lions 2018
Industry Craft / Brand and Communication Design (x1) Bronze
D&AD PRofessional Awards 2018
Wood Pencil Crafts for Design / Typography for Design 2018
D&AD PRofessional Awards 2017
Wood Pencil Trade Covers 2017
ADC Awards 2017
Bronze Cube
TDC Certificate of Excellence 2017
Book Jacket
58th Grammy Awards Nomination
Best Recording Packaging
Communication Arts 2016 Award of Excellence
Typography Packaging
Communication Arts 2016 Award of Excellence
Unpublished
CLIO Silver 2015
Print Technique Illustration
CLIO Bronze 2015
Print Technique Art Direction
Kinsale Silver 2015
Print Campaign
Kinsale Bronze 2015
Poster
Bronze Cannes Lion 2015
Press Campaign
Creative Review Annual
Best in Book 2013
Premio Gráffica
2013
Laus
Bronce 2013
Laus
Or 2008
Illustrative Berlin
Nomination 2009
D&AD
in Book Award 2009
Certificate of Excellence
TDC 56 2009
Communication Arts Illustration
2008
ADC Young Gun
2008
Graphic Poster
Gold 2008
Certificate of Excellence
TDC 2005
Alex’s makes work that is concept-driven and exploratory. Without the constraints present in his solution-based design practice, his exhibitions are a space to address questions without the necessity of conclusive answers. Working in this way, Alex creates a dialogue with the work that allows for responsiveness and uncertainty in the making process so that the emotional may transcend the logical and meaning is left to interpretation. Alex’s process considers each project anew, creating an expression for each conceptual concern. By this working method, Alex eschews a trademark style or subject matter to create instead a distinctive and singular voice all his own.
His work has been exhibited internationally at Colette, Paris, Kinfolk, New York, Sonar, Barcelona and Art Basel, among other spaces.
LETTERHOLIC
@ Type Directors Club, New York 2015
FINE LINE
@ Spectrum, Miami (Art Basel) 2014
THINK TWICE
@ Colette, Paris 2014
THINK TWICE
@ Kinfolk, Brooklyn 2014
BINARY PRINTS
@ Fabrica Moritz, Barcelona 2014
BINARY PRINTS
@ Sonar, Barcelona 2013
BINARY PRINTS
@ Elita, Milan 2013
BINARY PRINTS
@ Simple Things, Bristol, 2013
Trochut+Apparatu Vol.3
@ FTC, Barcelona, 2010
Trochut+Apparatu Vol.1
@ OtrasCosas, Barcelona, 2009
Alex’s work has garnered international acclaim from independent design and culture magazines like I.D., New York, Grafik and Beautiful Decay to mass media news organizations like The New York Times, El Pais and la Vanguardia in Alex’s native Spain. Below you can find some on-line press articles.